Privacy policy
Privacy Policy
Last updated: April 2026
1. Overview
Altea Naturals is operated by NovaNest Holdings LLC. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains what information we collect, how we use it, and what rights you have in relation to it.
By using our website or placing an order you agree to the collection and use of information in accordance with this policy.
2. Information We Collect
We collect information you provide directly to us when you place an order, create an account, contact us, or sign up for our email list. This includes:
- Name
- Email address
- Shipping address
- Payment information (processed securely through third-party payment processors — we do not store card details)
- Order history
- Communications you send us
We also automatically collect certain information when you visit our website including:
- IP address
- Browser type and version
- Pages visited and time spent
- Referring website
- Device information
This information is collected via cookies and similar tracking technologies.
3. How We Use Your Information
We use the information we collect to:
- Process and fulfil your orders
- Send order confirmations and shipping updates
- Respond to your enquiries and provide customer support
- Send marketing emails if you have opted in — you may unsubscribe at any time
- Improve our website and product offerings
- Comply with legal obligations
- Detect and prevent fraud
4. Cookies
We use cookies to enhance your browsing experience, analyse site traffic, and serve relevant advertising. You can control cookie settings through your browser. Disabling cookies may affect the functionality of certain parts of our website.
We use the following types of cookies:
- Essential cookies — required for the website to function
- Analytics cookies — help us understand how visitors use our site
- Marketing cookies — used to deliver relevant advertisements
5. Sharing Your Information
We do not sell your personal information. We may share your information with trusted third parties only where necessary to operate our business, including:
- Shopify — our ecommerce platform
- Payment processors — to securely process transactions
- Shipping carriers — to fulfil and deliver your orders
- Email marketing platforms — to send communications you have opted into
- Analytics providers — to help us understand site usage
- Legal authorities — if required by law
All third-party service providers are required to handle your data securely and in accordance with applicable privacy laws.
6. Data Retention
We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Order information is typically retained for a minimum of 7 years for legal and accounting purposes.
7. Your Rights
Depending on your location you may have the following rights regarding your personal data:
- The right to access the personal information we hold about you
- The right to request correction of inaccurate information
- The right to request deletion of your personal information
- The right to opt out of marketing communications at any time
- The right to data portability
- The right to lodge a complaint with your local data protection authority
To exercise any of these rights contact us at support@alteanaturals.com.
8. Marketing Communications
If you have opted in to receive marketing emails you can unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us at support@alteanaturals.com. We will process your request within a reasonable timeframe.
9. Children's Privacy
Our website and products are not directed at children under the age of 18. We do not knowingly collect personal information from anyone under 18. If you believe we have inadvertently collected information from a minor please contact us immediately at support@alteanaturals.com.
10. Security
We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, or misuse. However no method of transmission over the internet is completely secure and we cannot guarantee absolute security.
11. Third Party Links
Our website may contain links to third party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.
12. International Data Transfers
If you are located outside the United States please be aware that your information may be transferred to and processed in the United States where our servers and service providers are based. By using our website you consent to this transfer.
13. Changes to This Policy
We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with an updated date. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.
14. Contact
If you have any questions about this Privacy Policy or how we handle your personal information contact us at:
support@alteanaturals.com Response time: 1–2 business days